Crumbl Cookies Targeting Chapel Hill Grand Opening in February

A cookie shop known for its viral social media campaigns and pink boxes is about to open in downtown Chapel Hill.

Crumbl Cookies, a fast-growing chain, will open its first location in the college town along West Franklin Street in the next few weeks. After owning the premises for more than a year and experiencing some delays, co-owner Craig Church told Chapelboro that the franchise is scheduled to open in February.

“We’ve been planning and looking forward to this store opening for quite a while,” he said. “We joined the Chapel Hill Area Chamber a few months ago and have begun partnerships with the athletics department at UNC. We are excited to also be able to support local schools and businesses and plan to reach out to various groups to partner with them on fundraisers and various activities that will benefit them.”

Church, whose wife Rebecca and friends Josh and Cristen Watson also own the Chapel Hill franchise, said Suite 150 at 133 West Franklin Street — part of the Carolina Square development that includes student housing and the Target store — is in the final stages of installation. The space was formerly home to ivy & leo, a boutique clothing store, and is located between the Alumni Hall UNC Store and the Arrow Barber Shop.

Founded in Utah in 2017, the Crumbl Cookies brand has grown to more than 600 locations across the United States. Its claim to fame is for having “the world’s best chocolate chip cookie” and a range of cookie flavors that rotate every week – meaning customers rarely get the same batch of recipes on every visit.

@crumbcookies

🎉 CONFETTIC CAKE | 🥜 PEANUT BUTTER CUP FT. REESES | 🍋 LEMON CHEESE CAKE (NEW) | 🪨 ROCKY ROAD #CrumblCookies

♬ Original sound – crumb biscuits

Currently, North Carolina has several Crumbl franchises, including a handful in the triangle. Pending the opening of the Chapel Hill location, the Southpoint Shopping Center in south Durham will be the closest for the community.

Church said he and the other owners are excited to bring these offerings to the Franklin Street business scene.

“Everyone we worked with at Chapel Hill was so nice and welcoming,” added Church. “We love seeing the excitement our cookies bring to the community. Our goal is to bring friends and families together around the best cookie box in the world and the best part about being a part of Crumbl is seeing that!”

Church said the Chapel Hill Crumbl Cookies is aiming to have a definitive opening date within the next week.

Photo via Crumbl Cookies.

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