Corporate Social Responsibility (CSR): Royal Enfield & Shikhar Dhawan Foundation ride together for Miles for Smiles
Royal Enfield’s CSR and sustainability arm, the Eicher Group Foundation, along with the Shikhar Dhawan Foundation, organized an innovative ride to bring the Indian motorcycle community, including Shikhar Dhawan himself, together and ride for the cause of community empowerment on the backs of the National Tourism Day. On the 28thth & 29th On January 1, 2023, more than 500 motorcycle enthusiasts in Amritsar, Delhi and Agra rode with hearts as big as the engines of their motorcycles to distribute various kinds of aids to schools, orphanages, schools for the blind, zero line villages and other regions where resources and logistics are often scarce.
Among the many things that were distributed were sewing machines, which were given to women with tailoring skills to earn a living. Special walking sticks for the visually impaired and high-quality wheelchairs for people with disabilities were distributed, as were tailor-made hygiene kits. Art packs were also distributed, along with food packs, enough to feed a family of four for a month, scarves and clothes. Also, two bio-toilets have been installed at tourist spots in Delhi.
In Amritsar, riders covered three routes of scenic or iconic locations, starting at the Golden Temple and ending at the Indo-Pak border near Wagah. In Agra, the starting point was the Taj Mahal and culminated in Mathura and Vrindawan. In Delhi, the ride was de-registered from the Royal Enfield Brand Store in Saket.
The Eicher Group Foundation is committed to working with communities and engaging the global community of motorcycle enthusiasts to create positive interactions and behavioral changes that help bring our world back to balance. The Shikhar Dhawan Foundation is committed to supporting communities in rural and remote areas where medical infrastructure and aid are scarce.
On that occasion, Shikhar Dhawan said: “As part of our social mission, the Shikhar Dhawan Foundation is pleased to partner with the Eicher Group Foundation for this community uplifting program to build resilience and drive lasting change. We also intend to catalyze a global movement of thousands of riders who can actively support us in our efforts. Through this unique partnership, we look forward to sowing the seeds of prosperity and happiness around the world through joint efforts in service to the community.”
“Royal Enfield is synonymous with leisure riding and touring in India. Staying true to the spirit of purposeful exploration, Royal Enfield drivers have often made a difference, whether by minimizing their footprint to “get out of every place better” or by working with local communities to build resilience. As a continuation of the recent National Tourism Day, we look forward to working with the Shikhar Dhawan Foundation to ride together for the cause of community and social wellbeing at some of the most famous tourist spots in North India,” said Bidisha Dey, Managing Director, Eicher Group Foundation .
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