Disney City Experience To Celebrate 100 Years
Despite a cost of living crisis and tight budgets in January for consumers trying to make ends meet, DisneyStore UK has already ‘sold out’ its iconic Mickey Ears hat in platinum at £175 and Minnie Ears at £150. Both items were early releases from the Disney100 series, available as collectibles in stores and Disney Parks. In 1923, The Walt Disney Company was formed, initially known as the Disney Brothers Cartoon Studio.
Fresh from the celebrations of Disney World Park’s 50th anniversary in Florida, also with an extensive merchandise collection, the entertainment giant kicked off its centenary celebrations on January 1, 2023. Visitors to parks in Paris, California, Shanghai, Tokyo, Hong Kong and of course Orlando can expect new ride openings and entertainment, all served up with a platinum theme throughout.
The company Walt Disney has also announced that it will bring the show on the road to London, Paris and Berlin this year with a multi-sensory pop-up experience.
Designed with the social media-savvy consumer in mind, The Wonder of Friendship exhibit features visual installations celebrating some of Disney’s most beloved characters.
Friendship and partnership-themed adventures include Alice in Wonderland’s Garden of Secrets and a trip to Ohana Bay from Lilo & Stitch.
Using Snapchat’s augmented reality (AR) technology, guests can bring characters to life by scanning a QR code. Other exhibits include an orchestral oasis dedicated to The Lion King and of course the iconic Mickey Mouse & Friends in a Wonderverse.
Visitors are encouraged to enjoy an experience that offers opportunities to take photos, create memories and celebrate their own friendships.
“Throughout our 100 years, Disney stories have shown the importance of friendship and appreciating the differences between others. As such, we couldn’t think of a better theme to celebrate our milestone anniversary,” said Sarah Fox, VP of Marketing and Communications, Disney Consumer Products, EMEA.
The London experience takes place in the former office building 180 The Strand, now home to a network of production and exhibition spaces as well as the Soho House members’ club 180 House.
Tickets cost £17.50 and are on sale through the H&M app and website with early access for club members. Demand is expected to be high as the event will only be held in London for a week before moving to Germany and France.
This event is recommended for those over the age of 18; those under the age of 18 must be accompanied by an adult.