New Aldi supermarket for Ellistown housing development is given the go-ahead by Coalville planners | Local News | News

New Aldi supermarket for Ellistown housing development is given the go-ahead by Coalville planners | Local News | News

Coalville planners have given the go-ahead for a new Aldi store in Ellistown.

The new supermarket will be part of Harworth Group’s broader mixed-use development currently under construction in the southeastern Coalville area, which has approval for up to 2,700 homes, a public restaurant, daycare center, new medical center and elementary school, and new bus route.

An application for a grocery store together with car park, landscaping and associated works at Bardon Grange, Beveridge Lane was submitted in September.

It is part of the planning approval decision issued six years ago.

The architect’s design statement states: “The aim is to create a quality, attractive, modern grocery store that will provide additional, conveniently located shopping opportunities and thereby enhance consumer choice for residents of Ellistown, Hugglescote, Bardon, Ibstock and the proposed.” Improved larger Swinfen Vale Development.

“This means more customers can make grocery purchases without using their vehicle.

“The ALDI model is to work with and support local services and shops by not providing a one stop shop where specialty items and groceries etc can be bought from local shops.”

But a council official’s report says the store’s look will differ from the usual Aldi supermarket design.

The report states: “As for the design of the unit itself, the proposed building was modified during the application to include additional timber elements to better reflect the location of the site with the National Forest.

“And as a way of adding some form of character to what was originally suggested to be essentially a ‘standard’ design commonly used elsewhere by the intended occupant.”

A planning statement as part of the application says the development represents a “sustainable economic opportunity that will provide enhanced shopping opportunities for a growing community.”

It adds: “The development will form a quality development as part of the proposed new town center without negatively impacting the surrounding areas.

“The proposals will create a significant number of jobs during the construction phase – and 30-40 full and part-time jobs at Aldi for local people once operational.

“Aldi is dedicated to providing employment opportunities, training and support.”

The proposed supermarket area covers approximately 1.5 acres of land south of the Local Quarter, with the proposed grocery store occupying the south frontage of Beveridge Lane.

Access is via the new Eastern Avenue Road, which extends from the new Beveridge Lane roundabout and skirts the frontage of the retail district.

This route then continues north into the broader Local Quarter and neighborhood,

The highway design includes an access point for vehicles and pedestrians to the town center.

Aldi said two years ago it wanted to build new stores in Coalville and Ibstock.

It already has a branch in Coalville town center and North West Leicestershire County Council planners have now given the green light for the new development.

At the time, the company’s National Property Director, Ciaran Aldridge, said: “Aldi is growing rapidly and we welcome around a million new customers to our stores every year.

“But there are also hundreds of cities across the UK that don’t have Aldi, meaning there are hundreds of thousands of people who don’t have easy access to the quality, affordable food our customers love.

“We’re ready to explore all possibilities, including developer-led programs or existing retail units.”

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