Beal Homes unveils showpiece new Design Lounge to deliver VIP customer experience

PInnovative home builder Beal Homes has unveiled a groundbreaking new design lounge offering customers a VIP home design experience.

The flagship facility takes East Yorkshire-based Beal’s renowned bespoke design service to a new level, offering buyers hundreds of options to make their new home unique.

The Design Lounge enables the local home builder to offer all of their homebuyers an unforgettable experience in a high-end, showroom-style setting.

Beal’s expert design team works with each buyer, bringing their vision for their bespoke home to life in 3D on digital screens as they move through the stunning facility.

The Design Lounge service is available to buyers of all Beal homes, from starter homes to executive properties, across all developments by the multi-award winning home builder.

Beal buyers enjoy an exceptional range of ways to personalize their home, from moving walls and changing interior layouts to choosing from an extensive and quality range of fixtures, finishes and fittings.

The Design Lounge is the jewel in the crown of Beal’s newly opened head office at Bridgehead Business Park in Hessle, East Yorkshire.

The £5.5m state-of-the-art building is a significant investment for the company as it enters its 55th anniversary year. It is also a strong vote of confidence in the housing market in Hull, East Yorkshire and Lincolnshire, where Beal operates.

The building is open seven days a week for home seekers, who are welcome to stop by to inquire about new homes available in any of the housing company’s developments.

It features industry-leading customer facilities, including the very latest in interactive digital technology, giving home seekers the opportunity to take a virtual tour of Beal’s developments, see exactly how they will look when completed and choose their perfect plot.

The expanded Design Lounge was the key driver for the development of the building as it provides the space and facilities to deliver the next generation of Beal’s unique customer service model that puts buyers at the center of the entire home buying and design process.

The combination of a luxurious purpose built facility for home design, an experience offered across the full range of homes and the exceptional range of options available puts Beal at the forefront of innovation and customer service in the UK homebuilding industry.

Richard Beal, Chief Executive of the family business, said: “We believe that the combination of our new customer-centric facility, Design Lounge and the bespoke service we offer each buyer represents a new concept for the UK housing industry.

“Our new headquarters is so much more than just where our team is based. The building is a showcase for our mission to create exceptional homes, as individual as each of our clients, and in the Design Lounge we offer this bespoke service.

“Buyers now come to our new Design Lounge every day to work with our designers to create a home that perfectly suits their lifestyle and tastes.

“We’re also open seven days a week and invite home seekers to stop by and discover how they get so much more by choosing a Beal home – that they can create a home that’s absolutely ideal for them.

“Our message is ‘Come in, your new home starts here’.”

Every Beal buyer has an initial pre-selection meeting when agreeing on their design and color schemes before spending a full day in the Design Lounge designing their home room by room.

The 5,000 square foot Design Lounge means Beal can now offer shoppers an even greater selection of luxury and designer brands, including Villeroy & Boch tile and bathroom fixtures, Silestone countertops, Karndean floors, Omega kitchens and Neff appliances, to name but a few just to name a few.

The service also allows buyers to create their perfect outdoor space with a choice from a new show garden, including extensive landscaping options and features such as garden offices.

Sue Waudby, Beal’s Sales and Marketing Director, said: “We love creating luxurious new homes and supporting our clients from the home buying process to their day-to-day move-in and beyond. A major highlight of this journey is the Design Lounge experience, which our customers absolutely love.

“Now we enjoy being in our own beautiful new home and welcome customers to join us and experience the unique personal service we call the Beal Difference.

“We also now have the space and facilities to offer our buyers a fantastic service in a showroom style environment, with so many more opportunities to personalize their new home both inside and out.”

Beal’s 19,000 square foot new building houses the home builder’s office staff and features an impressive reception area and central atrium, open plan workspaces, boardroom, meeting and training rooms, breakout rooms and an outdoor patio on the first floor.

The design lounge and flexible reception and meeting rooms within the building also allow the client to host development launches and customer events in their new home.