Northumberland training provider ‘transformed’ by local SME support programme

Northumberland training provider ‘transformed’ by local SME support programme

Hexham-based Swayed Greyhound has thanked Business Northumberland for their support which has resulted in the company increasing its profit and forecasting an even better 2023.

Swayed Greyhound was founded in 2007 after founder Ian Graham attended a training course while working in sales that completely changed his career path. After learning about Business Northumberland, the sales and customer service training company immediately began making the most of the fully funded support service.

Business Northumberland provides support for small and medium sized businesses in the North East looking to maintain and grow their online business. The fully funded support program is funded by the European Regional Development Fund and Advance Northumberland, so there is no cost to eligible companies when accessing the support.

A regular at Business Northumberland’s networking events, Ian has also appeared as a guest speaker and delivered a taster session to enthusiastic delegates. Leading the session, Ian was able to provide insight into the “fun, engaging and inspiring” training the company offers.

As well as attending networking events to grow the Swayed Greyhounds business portfolio, Ian has received support from Business Northumberland’s extensive digital workshop programme, 1-2-1 support from a dedicated Business Growth Adviser, as well as 12 hours of 1-2-1 Support from a business coach provided by the program.

After attending a few workshops, Ian wanted to get more focused on his business planning and received 12 hours of fully funded 1-2-1 coaching from Mathew Curtis (M4C Ltd).

Ian commented: “The digital skills courses have improved my social media skills which has resulted in more business deals. “The more targeted approach I developed with Matt has helped me with my marketing efforts and the conversations I have with new clients.”

Swayed Greyhound has now posted sales in line with pre-pandemic levels and with forecasts for next year the business shows no signs of slowing down.

Ian adds: “It’s an opportunity to learn new things, network with new people and get great advice. The advice I received from (Business Growth Adviser) over the past year has been valuable and has increased sales.”


By Matthew Neville – Senior Correspondent, Bdaily

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